SABMiller Plc Job Vacancy for a Consumer Connections Marketing Manager

SABMiller is in the beer and soft drinks business, bringing refreshment and sociability to millions of people all over the world who enjoy our drinks. We do business in a way that improves livelihoods and helps build communities. We are passionate about brewing and have a long tradition of craftsmanship, making superb beer from high quality natural ingredients.

We are recruiting to fill the position below:

 

Job Title: Consumer Connections Marketing Manager
Reference Number: SAB-273
Location: Lagos
Job Description
Media:

  • Develop and own Portfolio Media Strategy & Media Principles
  • Lead Media Planning; manage & optimize media activity grid from a portfolio perspective
  • Approver of media briefs to agency
  • Approve any changes/revisions to brand media and comms activities
  • Lead Media Agency management & relationship
  • Financial accountability for total Media Budget & optimization

Digital:

  • Develop digital brand strategies for local brands
  • Optimize digital communication for BUs for local brands
  • Step up digital creativity to improve impact
  • Roll out capability building (this responsibility sits at the Zone)
  • Implement harmonized ways of working

Sponsorship:

  • Roll out sponsorship strategy and capabilities
  • Acquire & negotiate to get optimum sponsorship potential
  • Prepare the business case, apply financial and commercial acumen and financial measures (eg ROI)
  • Provide advisory input for sponsorship activation (to Exp Events or Brand team)
  • Target setting, tracking, correction, evaluation (incl ROI), learnings

Experiential Events:

  • Develop major events strategy / model, national events plan, calendar, together with brands
  • Develop event & brand experience activation toolkits (by type, by size) and lead the communication and training of same
  • Define event & experiential agency / partner / supplier model and grid; manage relationships and develop specialized BTL agencies
  • Establish ROI criteria and measure for all events/experiences (Brand teams accountable to manage/monitor/adhere
  • Brief, activity plan, production, execution, evaluation of major flagship events & brand experiences
  • Support and ensure brands/regions in best in class execution on other

Requirements

  • Degree in Business, Marketing, Communication
  • Influencing and consulting skills
  • Ability to handle complex situations under pressure
  • Clear, concise communicator
  • Attention to detail
  • 5 years of marketing experience
  • Strategic thinker
  • Good conceptual and analytical abilities


How to Apply

Interested and qualified candidates should:
Click here to apply

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