Regional Brand Manager Job Vacancy at PZ Cussons

PZ Cussons Nigeria Plc a market leader in the FMCG sector is seeking for a highly competitive, experienced professional to join our team as a Commercial Export Sales Manager. Our products are distributed across multiple channels, and we place a high level of importance on the Quality and Service we offer to our Customers.

Regional Brand Manager- Home Care

Department – Marketing
Location – Nigeria

Job Purpose

Utilise a thorough understanding of the African consumer, customer and competitor environment to develop compelling brand strategies, aligned to group brand strategies

Reports to

Regional Head of Category – Home Care

Significant  Relationships (Internal & external)
• Regional Marketing team
• Brand Development & Activation Team
• Cross-functional teams from Finance, Commercial, Supply Chain, HR, NPD, Consumer Insights, Digital
• Advertising agencies & Service providers

Key Accountabilities

1. Contribute to the creation and development of brand strategy to grow brands market share volume/value and profitability; and oversee strategy implementation.
2. Support the delivery of overall budgeted profitability of the brand by developing solid brand strategies that grow and sustain brand performance
3. Monitor and report the regional brand’s performance through brand health indicators (NNS, GM, MC) and key consumer KPIs (awareness, trial, attribute rating etc.)
4. Explore & exploit new growth opportunities for the brand.
5. Initiate and lead the NPD process ensuring that its requirements are managed and delivered according to targets with clear hand over to CBUs at Gate 2
6. Collate local consumer insights and output from research plans to feed into the development of the brand strategy
7. Define pricing policy for products within the brand portfolio in the Region
8. Develop regional communication material aligned to the brand strategy and that support the delivery of CBU brand plans
9. Participate actively in company-wide initiatives as required – e.g. Margin Improvement
10. Proactively identify sources and resource needs to support brand growth

Job Context & Special Features:
May require
• Significant in-country and regional travel
• International travel
• Flexibility to work on weekends

Qualification , Experience & Competencies
• Bachelor Degree
• 5-7 years demonstrated experience in Brand Management
• Professional Qualification in Marketing is essential
• IT savvy including the use of MS Office Suite of Applications

Capabilities/Technical skills
Consumer Champion
• Insight generation (Developed)
• Communication (Proven strength)
• Digital (Proven strength)

Brand Champion
• Brand propositions (Developed)
• Strategy (Developed)

Profit and Growth Champion
• Commercial delivery (Proven strength)
• RTM (Proven strength)

Innovation Champion
• Innovation (Developed)
• NPD and PLM (Proven strength)

Business Leader
• Personal leadership (Developed)
• Personal drive (Developed)
• Talent development (Developed)

Method of Application

Qualified candidates should send CV to [email protected]

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