Job at The Coca-Cola Company for a Marketing Manager, Stills & Flavours

Coca-Cola is the most popular and biggest-selling soft drink in history. An icon of all times, Coca-Cola is the best-known product in the world.

Created in Atlanta, Georgia, by Dr. John S. Pemberton, Coca-Cola was first offered as a fountain beverage by mixing Coca-Cola syrup with carbonated water. Coca-Cola was introduced in 1886, patented in 1887, registered as a trademark in 1893 and by 1895 it was being sold in every state and territory in the United States. In 1899, The Coca-Cola Company began franchised bottling operations in and outside the United States taking Coca-Cola to consumers in other parts of North America and Europe and in subsequent years to other parts of the world.

Job Title:  Marketing Manager, Stills & Flavours

JOB ID 38930
JOB SUMMARY:

  • Responsible for Brand P&L (all brands in Portfolio), accountable for delivering UC, NSR, DME and Brand Contribution goals, managing day-to-day, develop and ensure plan execution, implementing corrective/adjustment actions up/downside tmaximize monthly operating income.
  • Develop and execute marketing and business strategies and integrated programs that maximize profitable, recurring volume growth and increase the long-term value of TCCC brands within the portfolio. Provide Marketing leadership tthe Nigerian TCCC system for identifying, creating and prioritizing profitable volume opportunities for the TCCC brand portfolio.
  • Nurture an effective working relationship with West Africa Business Unit Strategic Marketing Manager, Stills – working within the strategic portfoliand brand growth framework provided while working collaborative with the Franchise and Nigerian Bottlers; ensuring proper field execution of marketing strategies.
  • Lead, motivate and develop capabilities of the Nigerian Flavors & Stills Marketing team (2 people) while alsproviding coaching and mentoring throughout the West Africa Business Unit Marketing Community..

KEY DUTIES/RESPONSIBILITIES:

  • Develop & Implement Strategic and Annual Business Plans tdeliver Nigerian Flavors & Stills Financial Objectives. (35%)
  • Leverage K&I data sources tdevelop a deep understanding of the business environment, consumer behaviour, and brand performance; establishing a clear point-of-view on the current situation to anticipate potential developments & approaches that maximise short & long-term business growth.
  • Work collaboratively with BU Central team to understand Global Best Practices & Strategic Frameworks; integrating all marketing efforts (advertising, promotions, experiential, marketing assets…) within a consistent overall Brand Marketing & Executional plan. Define marketing DME spending requirements and proper allocation across the Marketing mix elements to grow Brand Love & drive transactions.
  • Actively observe and ensure adherence to quality standards across all initiatives within the business plan. Ensure advertising executions meet agreed success criteria across business unit.
  • Lead Bottler commitment tthe annual Flavors / Stills Marketing plan covering consumer and operational marketing objectives. (35%)
  • Develop with the Bottler, through marketing operations teams, an effective implementation plan for all marketing activities; ensuring that both Price/Pack & PICOS In-Store Execution recommendations are adopted.
  • Implement appropriate tracking procedures to ensure proper execution of these activities; Monitor plan execution in consistency with TCCC standards; Ensure seamless consumer marketing information flow within the system (from/to Bottler and within TCCC departments).
  • Provide effective People Management & Marketing Community Development. (30%)
  • Develop and manage Nigeria Flavors/Stills team (2 people) to support business objectives; providing on-going coaching and feedback to improve their performance & potential within the Marketing & Leadership Competencies. Conduct performance audit against agreed role description & competencies.
  • Lead training & development of West Africa Marketing Community through leading “Lunch & Learns”, providing mentorship tjunior marketing associates, and other activities; building overall capabilities and performance of the Business Unit.

ORGANIZATION IMPACT/ INFLUENCE:
Extensive High Level Strategic / Operational Interaction with: Franchise MD, Stills GM, BU Marketing Director, BU Marketing Teams, Franchise Operations Teams, Bottler senior managers
Nature and Purpose of the Interaction: Develop and align marketing and business strategies and plans tdeliver sustainable system profit growth.

SUPERVISORY RESPONSIBILITIES:
E.g. Responsible in the design of processes and activities, objective setting and follow up, performance evaluations, coaching & feedback, developmental plans, hiring, terminations.

Direct Reports ( Position Titles, not names): Assistant Brand Managers, Senior Brand Managers
Supporting Service: Commercial Finance Manager, Operations Marketing Teams, Knowledge and Insights Teams. Asset Teams, Advertising Teams, Media Teams

RELATED JOB REQUIREMENTS/ QUALIFICATIONS:

  • Leadership Behaviors: Leader of Others
  • Drive Innovation – Generate new or unique solutions and embrace new ideas that help sustain our business (encompassing everything from continuous improvement tnew product and package innovation)
  • Collaborate with the System, Customers and Key Stakeholders – Develop and leverage relationships with stakeholders tappropriately stretch and impact the System (Company and Bottler)
  • Act Like an Owner – Deliver results, holding self & their team accountable for creating business value (TCCC & System)
  • Inspire Others – Inspire people tdeliver the business vision, demonstrate passion for the business and give people a reason tbelieve anything is possible
  • Develop Self and Other – Develop self and support others’ development tachieve full potential

Technical Skills:

  • Manage PortfoliMarketing & Commercial Mix
  • Track/Analyze K&I Data Sources and Extract Consumer, Shopper, & Business insights
  • Develop & Communicate Performance Reports both internally & externally tstakeholders
  • Develop Financially rigorous Business Cases; anchored in System Value Chains and End-2-End actions
  • Develop & Manage Price/Pack scenarios and OBPPC Shopper solutions
  • Develop Annual Business Plans; integrating Communication Strategies & Media/Connection Strategies
  • Lead New Brand Development Process – from concept inception tafter action reporting
  • Build People Management: Use of Tools; Developing Skills through Coaching
  • Build Bottler relationships – collaborating on ideas, securing Bottler Integration, and on-going learning
  • Manage Internal Stakeholders – BULT, MLT, & FLT – identifying needs & managing accordingly.

Required Experience
10 years job experience, at least 5 years marketing in FMCG industry. Some General Business Management skills would be advisable.

EDUCATIONAL REQUIREMENTS:
Bachelor’s Degree

CULTURAL DIVERSITY:
Has worked most of his/her career in a collaborative working situation, in which different viewpoints from a range of stakeholders needed to be taken into account to arrive at a productive solution.

ANALYSIS:
Business issues (full spectrum) – all brands and categories
People issues (full spectrum)

TRAVEL REQUIREMENTS:
25% Travel – mostly within Nigeria, occasionally beyond.

How to Apply
Interested and qualified candidates should Click Here to Apply

Application Deadline: 18th January 2016

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