Guinness Nigeria Plc Job Vacancy for a Digital Manager – Brands

Guinness Nigeria plc is a strategically important market for Diageo and for the Guinness brand globally being the #2 Market globally by volume. The emergence of mobile phone technology as the primary medium of communications within Nigeria has led to a dramatic shift in emphasis from conventional to emerging media. This role is strategically important to establishing Guinness as Africa’s #1 Beer brand. This role focuses on the step-change in investment and management of Digital Media in Nigeria and beyond.

Guinness Nigeria Plc is recruiting to fill the vacancy below:

Job Title: Digital Manager – Brands
AutoReqId: 55033BR
Location: Lagos
Function: Marketing
External Job Description: Reports to Consumer Connections Manager, Nigeria

  • To assist in delivering the Diageo Digital Transformation agenda by increasing the visibility of Guinness Nigeria brands digital assets.
  • Specifically, the individual will support the delivery of the Game Plan strategy which is aimed at  increasing the awareness and adoption of each respective brands digital asset


  • Develop the annual Brand Digital Plan for non-conventional media and development of third party strategic partnerships.
  • Collaborate with Planning and Analytic teams within the Consumer Connections unit to develop solutions that will enhance brands digital operational efficiency and improve performance
  • Proactively make recommendations on rate to the digital agencies and consult on media restrictions to provide an understanding to the brand/marketing managers on the levers that influence delivery.
  • Oversee the targeting and media strategy of assigned Brand digital investments
  • Deliver all campaigns in full and on time, meeting or exceeding brands category performance benchmarks

Qualifications and Experience

  • University degree in marketing /business or other related discipline. Postgraduate Qualifications is an advantage
  • Excellent commercial judgement and acumen.
  • Proven experience of working on Digital Activation platforms & understanding of Execution standards required for the demanding consumer.
  • Experienced at managing key stakeholders nationally & internationally.
  • 4-6 years proven and strong Brand and Trade Marketing experience
  • Minimum 2 years proven experience of Digital marketing strategy development and implementation
  • Ability to work under own initiative / pro-activity

Policies highly relevant to the Marketing Function:

  • Diageo Marketing Code
  • Occupational Health and Safety Policy
  • Corporate Security Policy
  • Employee Alcohol Policy
  • IMS Policy
  • Anti-discrimination & Human Rights Policy.
  • Environment Policy
  • Competition & Anti – Trust Policy
  • External Communications Policy
  • Anti-corruption Policy

How to Apply
Interested and qualified candidates should:
Click here to apply

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