Fan Milk Plc is a leading manufacturer and marketer of healthy, nutritious and safe frozen dairy and non-frozen dairy food products with distribution channels across the length and breadth of Nigeria.
Fan Milk Nigeria is a well established and fast growing food processing industry offering wide range
Fan Milk Plc is recruiting to fill the position below:
Job Title: Brand Specialist
- Identity is important for any product & brand in today’s competitive marketplace. Fan Milk Nigeria is looking for a Brand Specialist whose role will be creating a lasting impression among consumers, customers and other stakeholders thus improving product sales and market share.
- The brand specialist together with the sales team will be responsible for monitoring market trends and oversees trade marketing, brand marketing, advertising and brand P&L.
- He/She will work closely with Sales, Product developments unit, QA, marketing personnel, finance to ensure the right message is delivered and executed for optimal visibility, transactional growth & ultimately the brand P&L.
- Fan Milk has been serving the Nigerian market with high quality products at affordable prices for more than 50 years, there is a strong need to reposition the brand for growth. There is a need to revive and re-launch company’s existing products and brand as a whole.
Principal Accountabilities and Skills
- Developing Insights and understanding Marketing Dynamics
- Relevant experience on ATL, BTL, Through-the-line and E-Marketing Communication
- Analysis of product strengths and weakness vis-a-vis competition
- Conduct project briefings and be in charge of execution and price tracking.
- Must have an instinctive feeling about future product concepts and must have good analytical skills.
- Be a good listener with the ability to drive multi-dimensional team to attain result as per business plan.
- A high energetic and passionate individual
- Strong data analytics of current market trends, market surveys and volume share, pricing and share in shop data
- Execution against the Trade Marketing business plan with key output in the brand P&L, brand health and market share.
- Write proposals, provide decision support and reliable research & execution recommendation.
- Must be a graduate with HND or BSc in any Social Science or Marketing discipline
- Must have at least 2-3 yrs experience in Brand Management with an FMCG
- Attention to details/Good Project Management Skills
- Must have strong trade marketing knowledge
- Reporting and PowerPoint presentation skills
- Business Development skills
- Strong interpersonal skills to build good working relationships across all functions and markets.
- Strong flare for numbers and analytical
- Convincing personality, good planner, self-starter and committed to results
Learning & Career Opportunities
- Danone & Abraaj are the parent company of Fan Milk Nigeria which offers intra-departmental, inter-company and global opportunities.
- In-depth Knowledge of Fan Milk business, its competitors and general dairy business knowledge.
- Marketing Strategy, product development and situation analysis of own and competition.
How to Apply
Interested and qualified candidates should:
Click here to apply