Fan Milk Plc Vacancy for a Brand Specialist

Fan Milk Plc is a leading manufacturer and marketer of healthy, nutritious and safe frozen dairy and non-frozen dairy food products with distribution channels across the length and breadth of Nigeria.

Fan Milk Nigeria is a well established and fast growing food processing industry offering wide range

Fan Milk Plc is recruiting to fill the position below:

Job Title: Brand Specialist

Location: Lagos

Purpose

  • Identity is important for any product & brand in today’s competitive marketplace. Fan Milk Nigeria is looking for a Brand Specialist whose role will be creating a lasting impression among consumers, customers and other stakeholders thus improving product sales and market share.
  • The brand specialist together with the sales team will be responsible for monitoring market trends and oversees trade marketing, brand marketing, advertising and brand P&L.
  • He/She will work closely with Sales, Product developments unit, QA, marketing personnel, finance to ensure the right message is delivered and executed for optimal visibility, transactional growth & ultimately the brand P&L.
  • Fan Milk has been serving the Nigerian market with high quality products at affordable prices for more than 50 years, there is a strong need to reposition the brand for growth. There is a need to revive and re-launch company’s existing products and brand as a whole.

Principal Accountabilities and Skills

  • Developing Insights and understanding Marketing Dynamics
  • Relevant experience on ATL, BTL, Through-the-line and E-Marketing Communication
  • Analysis of product strengths and weakness vis-a-vis competition
  • Conduct project briefings and be in charge of execution and price tracking.
  • Must have an instinctive feeling about future product concepts and must have good analytical skills.
  • Be a good listener with the ability to drive multi-dimensional team to attain result as per business plan.
  • A high energetic and passionate individual
  • Strong data analytics of current market trends, market surveys and volume share, pricing and share in shop data
  • Execution against the Trade Marketing business plan with key output in the brand P&L, brand health and market share.
  • Write proposals, provide decision support and reliable research & execution recommendation.

Critical Qualifications/Experience

  • Must be a graduate with HND or BSc in any Social Science or Marketing discipline
  • Must have at least 2-3 yrs experience in Brand Management with an FMCG
  • Attention to details/Good Project Management Skills
  • Must have strong trade marketing knowledge
  • Reporting and PowerPoint presentation skills
  • Business Development skills
  • Strong interpersonal skills to build good working relationships across all functions and markets.
  • Strong flare for numbers and analytical
  • Convincing personality, good planner, self-starter and committed to results

Learning & Career Opportunities

  • Danone & Abraaj are the parent company of Fan Milk Nigeria which offers intra-departmental, inter-company and global opportunities.
  • In-depth Knowledge of Fan Milk business, its competitors and general dairy business knowledge.
  • Marketing Strategy, product development and situation analysis of own and competition.

How to Apply
Interested and qualified candidates should:
Click here to apply

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